Social media is not a robot. In fact, there could hardly be a more opposing idea to social media than that of robotic automation. I start this post by sharing that because the idea that any job could be “replaced” by social media is contentious idea. There are plenty of market forces displacing people from [...]

Did you ever realize that actors in films are essentially short term employees? The model for big Hollywood films is that actors lend their personal brands to a film as much as their acting ability, and in return the studios leverage those personal brands to get people interested in seeing a film. It is a [...]