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Promoting The Purpose Driven Organization

Thursday, July 28th, 2011

I recently spoke with Deb Lavoy, Director of Product Marketing for Digital and Social Media at OpenText, about enterprise design in the 21st century.  She began by noting that we are moving from a mechanistic model for organizations to a more human model. I could not agree more. People are much more than machines and [...]

Augmenting The HR Process With Social Media And Enterprise 2.0

Thursday, February 3rd, 2011

Last week I had the pleasure of doing a webinar with the enterprise 2.0 software firm, Bitrix. We covered  “The Business Value of Social Media and Enterprise 2.0” with an emphasis on HR process because of the audience.  I want to share with you a bit of my thoughts from that session. I first set [...]

Many Directors Of Social Media Are Hired With No Planning

Thursday, September 16th, 2010

Felix Gillette at Businessweek recently provided a comprehensive article on the social media director movement. Many firms are looking for them. Felix writes, “in Las Vegas, Harrah’s Entertainment recently circulated a job listing for a “corporate social media rock star.”

How Is Social Media Viewed In Your Organization?

Wednesday, September 23rd, 2009

There was an interesting study reported in the Communications Strategist blog on the uses of social media by management. In July 2009, Russell Herder and Ethos Business Law undertook a research study to look at how business leaders view social media and its role in their organizations – see Social Media: Embracing the Opportunities, Averting [...]

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