Aha! I finally realized why measuring relationships is the best way to measure social media results! Two words: Opportunity Cost.
The opportunity cost answer doesn’t come from sales, nor from marketing! It’s those sneaky HR people who had the answer up their sleeve all along.Them, and Dan Ariely, in his book, Predictably Irrational.
Ariely’s book highlights that [...]

Employees around the country spend nearly three hours a day worrying about their job security according to a new survey by Lynn Taylor Consulting.
Bosses may be unknowingly driving this fear by simply staying behind closed doors, as 76 percent of employees say that when faced with this scenario unexpectedly, it triggers thoughts of being laid [...]